Deutsche Synästhesie Gesellschaft e.V.: Deutsche Synästhesie Gesellschaft e.V.

Credits & Description:

Name of Client: Deutsche Synästhesie-Gesellschaft e.V.
Agency: denkwerk
Country: Germany
Name Of Product: Website/ APP
Creative Director(s): Alina Schlaier
Copywriter(s): Corinna Voss
Art Director(s): Raphael Ferraz
Account Supervisor: Marcel Nürnberger
Photographer/Illustrator/Cinematographer: Alexander Mitzkus
Marcel Nürnberger - Project Manager
Ulrike Stemmer - Strategic Planner
URL: https://www.synesthesia.world/...
Synopsis:
About 1 in 20 people has synesthesia. Synesthetes can taste shapes, see music and hear colors. These perceptions are often misdiagnosed, e.g. as autism, because parents, caregivers, teachers and even physicians are not really familiar with this phenomenon.
Many adults see it as a super power rather than a problem.
The real problem lies much, much further back…
A child who can’t really express himself yet but sees something beautiful when he hears a specific sound will try to recreate the sound again and again – for the beautiful experience, not because he’s autistic. But autism and similar misdiagnoses are often the result. The consequences for a child? Devastating. Explaining the phänomenon is the most important mission of the “Deutschen Synästhesie Gesellschaft” – and for this, they needed a little support.
Solution: World's first interactive synesthetic experience
To open people’s eyes to this phenomenon, we made synesthesia visible through the eyes of those affected by it. For this, we took the perceptions of Molly, Ina, Silja and Leonore and translated them into digital and virtual space – in an interactive, moving, intuitive and immersive way – via a website, a VR app and an AR enhanced concert.
The Campaign
We took four synesthetes’ perceptions and translated them into digital and virtual space. Our website and VR app show synesthesia in a playful, moving, intuitive and immersive way – for everyone.
Creative Execution
To open people’s eyes to this phenomenon, we made synesthesia visible through the eyes of those affected by it. For this, we took the perceptions of Molly, Ina, Silja and Leonore and translated them into digital and virtual space. All so we could raise awareness in a playful, moving, intuitive and immersive way – via a synesthetically designed platform and VR app. In short: by creating a synesthetic experience with lasting fascination.
By creating the True Colors app, we made it possible for everyone to understand what synesthesia is and how synesthetes see the world.
A child who can’t really express himself yet – but sees something beautiful when he hears a specific sound. He tries to recreate the sound again and again – for the beautiful experience, not because he’s autistic. But autism and similar misdiagnoses are often the result, because parents, caregivers, teachers and even physicians are not really familiar with this phenomenon. The consequences for a child? Devastating. Raising awareness is the most important mission of the “Deutschen Synästhesie Gesellschaft” – and for this, they needed a little support.