| Clio Awards 2018 | ||
|---|---|---|
| Film | Product/Service: Short Form | Bronze |
| D&AD Awards 2018 | ||
| Radio & Audio | Radio Advertising Campaigns | Graphite Pencil |
Alternative title: The-Not-Sure-Song
Category: Finance
Media: Film
Brand: Sparkasse
Agency: Jung von Matt
Geo: Germany
Advertising Agency: Jung von Matt/Spree, Berlin, Germany
Executive Director: Till Eckel
Creative Directors: Johannes Hicks, Frances Rohde, Ludwig Berndl
Art Director: Benjamin Mohr
Director: Bernd Faass
Agency Producer: Julia Cramer
Producer: Element E
Account team: Carolin Spahn
Account Executive: Sven Rebholz
Published: January 2018
Synopsis:
Struggling with significant financial decisions is a tough and well-known issue for virtually everybody. Head says NO, gut thinks SURE. Talking to Sparkasse, Germany’s biggest bank, before taking out a loan, can help resolve these internal conflicts. Based on the insight that people often aren’t sure if they can afford a loan for large purchases or not, the public bank’s lead agency, Jung von Matt/SPREE, created an engaging music video: the NOT-SURE song. It lists various relatable reasons for taking out a loan – then rejects them with its NOT-SURE wit. In the end, all decisions lead to the savings bank.