Advertiser: DHA SIAMWALLA
Agency: FAR EAST DDB
Category: Business Equipment & Services
Sound Design/Arrangement: Chumpol Sepsawasdi
Account Supervisor: Nirada Suvarnabhanu
Account Supervisor: Parisa Banyadpiyapod
Art Director: Prasert Srivarintr
Editor: Sippanart Oransaritkul
Copywriter: Somrat Kuljaruopas
Director: Thanonchai Sornsriwichai
Agency Producer: Touchkorn Parintreerati
Copywriter: Watcharapong Sangmek
Creative Director: Gongpan Uphathumprungpong
Music: Cine Digital Sound
Producer: Panida Ngamsompong
Editor: Songsak Visittipackdeekun
Sound Design/Arrangement: Terdsak Janpan
Cinematographer: Wutthitrai Piriyapakdeekul
Brief Explanation
An office boy was asked to define the core benefits of good paper. He began to discover them through using the Elephant Brand Notebook which was especially created for office workers. He felt the smooth texture of the paper, and when he began to jot down words, he was extremely shocked at how the ink wasn’t leaking from his pen. He then turns into a workaholic, dreaming about his future and dreaming of his great career path, all driven from using the great paper from Elephant Brand Notebook.