| Golden Drum 2013 | ||
|---|---|---|
| New or innovative | New or innovative | Golden Drum |
Campaign name: Days of Hope
Year: 2013
Group: N. New or innovative
Subgroup: New or innovative
Award: Golden Drum
Product and services: Samusocial, Spravedlivaya Pomosch, Shelter, Polski Czerwony Krzyz
Registrant: Saatchi & Saatchi Romania/Russia/Serbia/Poland
Country: ROMANIA
Brand name: Samusocial, Spravedlivaya Pomosch, Shelter, Polski Czerwony Krzyz
Advertising agency, city: Saatchi & Saatchi/Bucharest/Moscow/Belgrade/Warsaw
Art director: Christopher Jones, Laura Iane, Catalin Rulea, Anna Pushkareva, Frederic Nogier
Executive Creative Director: John Pallant, Oliver Kapusta, Johan Ohlson, Stuart Robinson, Veljko Golubovic
Copywriter: Kathrin Schaller, Marius Tianu, Tanya Moseeva, Nikola Zmajevic, Felix Freese
Creative director: Anne Petri, Juerg Ammer, Max Olech, Zarko Veljkovic, Dragana Petkovic
Director of Photography: Georghe Mihailescu
Account Director / Manager: Sonja Milovic, Zorica Marjanovic, Stephanie Weber, Sonia Ducu, Konrad Kalinowski, Michael Samak, Anke Schrot, Heidi Tzavella, Inken Dachsel, Theresa Helmich
Strategic Planner / Strategist: Pascal Schaub
Client Account Director / Manager: Ivana Minovic
Media Director / Manager: Camelia Balinca (Zenith), Ana Mijajlovic
PR Director: Isobel Kerr-Newell, Zoe Kent, Larisa Petrini, Kristina Vorobyova
Post Production: Chainsaw Europe
Production Company: Black Maria, Hastings, Parasol Island
Other credits: Ramona Dumitru, Antonia Tucheac, Yana Brekotkina, Dmitry Panteleenko
Creative idea explanation: We asked Homeless People to present the weather during the cold Winter to draw attention to their life threatening circumstances of living on the streets.
Multiple entry explanation:
Having Homeless people presenting the real weather on LIVE TV for a whole week is definitely new and innovative.