Category: Publications & Media
Advertiser: DIÁRIO DE SÃO PAULO
Product/Service: NEWSPAPER
Agency: WMcCANN
Production Company: VOLCANO HOTMIND, Sao Paulo, BRAZIL
Date of First Appearance: Jul 24 2010
Creative Director: Washington Olivetto
Copywriter: Marcelo Conde
Art Director: Eiji Kozaka
Agency Producer: Paula Moraes/Vandréia Ribeiro
Account Supervisor: Ronaldo Gasparini
Advertiser's Supervisor: Raphael Pinho
Producer: Sérgio Simões
Director: Renata Sette
Editor: Caio Cobra
Post Production: Volcano Hotmind
Animation: Teisson Froes
Account Manager: Jorge Maio
Cinematographer: Enio Berwanger
Director Of Photography: Max Poncho
English Description
A guy with soccer suits walks in the set. As he stares the camera, the V/O asks:
How the future soccer jerseys will be like? Will they come with a self-cooling system?
Two small fans appear under the guy’s arms.
Then the V/O asks again: Or they come with an auto-ejecting system?
The guy rises his arms and the jersey flies away instantly.
V/O: We don’t now how the future will be like. That’s why we created the perfect newspaper for nowadays. The New Diário de S. Paulo.