Category: Publications & Media
Advertiser: DIÁRIO DE SÃO PAULO
Product/Service: NEWSPAPER
Agency: WMcCANN
Production Company: VOLCANO HOTMIND, Sao Paulo, BRAZIL
Date of First Appearance: Jul 24 2010
Chief Creative Officer: Washington Olivetto
Copywriter: Marcelo Conde
Art Director: Eiji Kozaka
Agency Producer: Paula Moraes/Vandréia Ribeiro
Account Supervisor: Ronaldo Gasparini
Advertiser's Supervisor: Raphael Pinho
Producer: Sérgio Simões
Director: Renata Sette
Editor: Caio Cobra
Sound Design/Arrangement: Sonido
Account Manager: Jorge Maio
Cinematographer: Enio Berwanger
Director Of Photography: Max Poncho
English Description
Girl walks in a set. As she stares the camera, the V/O asks:
How the future silicones will be like? Will they be the siliphone: slicones that come with a cellphone?
The girl’s tits start to vibrate and to make a ringtone sound.
Then the V/O asks again: or will they be silicones that come with a GPS?
After that, we hear a GPS voice saying “turn left”. And a light starts to continuously blink at the girl’s left tit.
V/O: We don’t now how the future will be like. That’s why we created the perfect newspaper for nowadays. The New Diário de S. Paulo.