| Cannes Lions 2017 | ||
|---|---|---|
| Outdoor | Poster Craft: Photography | Bronze Lion Campaign |
Title: Tank
Agency: Anomaly, Cxa
Brand: Diesel
Country: The Netherlands
Entrant Company: Anomaly, Amsterdam
Advertising Agency: Anomaly, Amsterdam / Cxa, New York
Production Company: Amp Amsterdam / Cxa, New York / Maavven, Beverly Hills
Agency: Anomaly (Anomaly Amsterdam)
Entry Summary:
Our challenge was to bring back the balls and bravery of Diesel, with a sharp pointed commentary on culture. Make Love, Not Walls” is a message of defiant hope and positivity in the midst of a dark times. An iconic rainbow colored inflatable tank, becomes the both powerful and ridiculous symbol of resistance in stark contrast to a barbed wired concrete wall. The images are assembled collage-style to create depth and texture with references to both religious iconography and historic images of protest. But the message is a simple one: That while the world is busy building walls, we will always be there to tear them down. While the campaign aligned perfectly with a border wall being signed by the American President, the messages goes beyond politics, and is one of global unity across sexes, races and ideologies.