Client: Diesel
Chief Marketing Officer: Dario Gargiulo
Creative Director: Nicola Formichetti
Global Advertising, Media & Product Marketing: Giada Gheno, Diana Tessarolo, Silvia Pozza
Global Digital Marketing: Chiara Martini, Paul Tholen, Marco Gheller
Global ADV and E-comm Production: Deborah Salbego, Giulia Zen
Global PR: Alban Adam, Elena Piccini, Alessia Battistello
Global CRM: Flavia Zallocco, Beatrice Lagrasta
Agency: Publicis Italia
Global Chief Creative Director Publicis WW and CEO Publicis Italia: Bruno Bertelli
Executive Creative Director: Cristiana Boccassini
Global Digital Creative Directors: Milos Obradovic, Mihnea Gheorghiu
Creative Supervisor: Costanza Rossi
Art Director: Andrea Raia
Copywriter: Matteo Gatto
Social Media Manager: Doina Tatu
Strategic Planner: Noa Dekel
Client Service Directors: Daniela Di Maio, Barbara Pusca
Account Team: Giada Salerno, Camilla Poli
Agency Producers: Matilde Bonanni, Silvia Cattaneo
Production Company: Mercurio Cinematografica
Director: Hypno
Photographer: Riccardo Bagnoli
DOP: Alexandru Dorobantu
Editor: Eleonora Cao
Executive Producer: Luca Fanfani
Producer: Alessia Pietromarchi
Post Production: IGGY Post
Music Design and Editing: The Log
Stylist: Anna Quacquarelli, Giovanni Tamiello
This winter Diesel with Publicis fights uncool wool with wool
The brand asks for the help of a cool sheep to go against ugly wool sweaters
Milan, 6 November 2017 - Every year, as soon as Christmas Holidays approach, homes all around the world are invaded by Ugly Wool Sweaters: once an ironic tradition, those sweaters quickly lost their funny touch and became plain boring. That’s why an unconventional fashion brand as Diesel can’t sit back and watch while the taste for winter fashion is set aside.
So, to promote its FW17/SS18 collection and fuel a global revolt against Ugly Wool Sweaters, Diesel asked for the help of the highest authority in terms of warm, soft wool. After all, who better than a sheep could help you say no to uncool wool?
A Cool Diesel Sheep, dressed with leather jacket and denim, will be the brand’s ambassador for its new Winter Holidays Global Campaign, “Say No To Uncool Wool” created by Publicis Italy. Irreverent and colorful sheep mannequins, dressed with clothes tailored to perfection on their odd shapes and sizes, will pop up in Diesel Stores all around the globe while a set of videos will convey the message on the digital sphere.
So watch out, Ugly Wool Sweaters lovers: this winter, sheep will be dressed cooler than those who wear their wool. But don’t worry: as the campaign’s tagline kindly reminds us, all the items you’ll see on the sheep will also be available in human size.