Category: Finance
Media: Experiential
Brand: Digit Insurance
Agency: Stirred Creative
Geo: India
Advertising Agency: Stirred Creative, Bangalore, India
Creative Director: Edward Anthony
Art Director / Illustrator: Renuka Kulkarni
Copywriters: Jitendra Lulla, Saranya Murthi
Published: May 2018
Synopsis:
Digit, the latest entrant in the insurance scenario, has come up with a social experiment that yielded astounding results: even children can understand their policy documents!
A new-age insurance company that is out to revamp the insurance experience, Digit found that consumers think of insurance as something endlessly complicated, and difficult to understand. Not to mention the disingenuity associated with jargon, fine print and deceptive T&C. Digit wants to solve this problem by making policy documents clear, straightforward, and easy – not just for adults, but even kids.