Alternative title: On Mindfulness and Healing with Jewel
BRAND: DIGNITY HEALTH
Vice President, Brand Marketing: Mark Viden
Executive Coordinator to Mark Viden: Jenavie Tolentino
Director, Advertising: Lee Yang
Director, Digital Marketing: Jopo Valera
Manager, Social Media: Laura McGilley
Manager, Video Content: Danny Everist
Manager, Brand Marketing: Ashley Cosmi
Creative Agency: ELEVEN INC.
Chief Creative Officer: Mike McKay
Creative Director: Matt Wakeman
Creative Director: Jack Harding
Writer: Clemence Pluche
Art Director: Daisy Serafini
Content Producer: Rachel Saxon
Content Producer: Sophia Pellicoro
Senior Business Affairs Manager: Angela Eddleman
Group Business Director: Eric Lombardi
Executive Integrated Producer: Chad Zahorchak
Integrated Producer: Jeanette Atherton
Production Company: MORE MEDIA
Director: Michael James Johnson
Executive Producer: Stephen Buchanan
Director of Photography: Vern Moen
MOVI-Operator: Martin Vielma
Production Manager: Cindy Lu
Post Production: THE BUNKER
Editor: Nathaniel Calnin
Post Supervisor: Kerwin Kuniyoshi
JEWEL + TEAM
Talent: Jewel Kilcher
President, Jewel Inc.: Ryan Wolfington
Front of House Engineer: Michael Larcey
Tour Manager: Brendan Lewis
Project Manager: Aphrah Brokaw
Jewel’s Assistant: Bianca Alenik
DIGNITY HEALTH ST. ROSE DOMINICAN, SAN MARTIN CAMPUS
President/CEO at St. Rose Dominican Hospitals: Lawrence Barnard
Operations at St. Rose Dominican Hospitals: Ryan Christensen
VP Marketing at St. Rose Dominican Hospitals: Randy Boynton
Marketing Manager at St. Rose Dominican Hospitals: Kim Haley
Director of Safety and Security at St. Rose Dominican Hospitals: Dan Lake
Published: May 2018
Synopsis:
Dignity Health one of the largest health systems in the nation, has launched a new digital effort sharing the benefits of mindfulness in creating healthier and happier individuals and communities through a new video series and social content with four-time Grammy nominated singer-songwriter and mindfulness advocate, Jewel.
Dignity Health has long recognized the power of mindfulness in creating human connection and a better healing environment. Jewel recently visited Dignity Health in Las Vegas to see how the organization is practicing mindfulness and its benefits to the health of caregivers and patients, and to share her expertise. Surprising patients and employees with a private performance, Jewel shared her powerful journey from homelessness to happiness, and how mindfulness and kindness made it possible.
“While mindfulness has become somewhat of a buzz term recently, it’s something we’ve been practicing internally at Dignity Health for some time. This campaign is a natural extension of this work, as well as the successful #Take2Mins mindfulness education campaign we introduced in 2017,” said Mark Viden, vice president of brand marketing for Dignity Health. “When we learned that Jewel shared many of our same values around mindfulness, we were excited to work with her to share how mindfulness can help us create more kindness and a better connected world.”
Dignity Health advocates for mindfulness and self-care for its 60,000+ employees thanks in part to its “Reflective Pause” program which encourages caregivers to set aside a few minutes each day to reflect and renew. Taking the time to pay attention to their breath, to re-center and refocus, helps caregivers tend to their personal health and well-being, and in turn be more present and in the moment with patients.
“I was thrilled when I learned about the work that Dignity Health is doing around humankindness and mindfulness, and their understanding on its impact to heal and create a sense of community,” said Jewel. “Mindfulness, for me, is not just about meditating or the absence of thought; it’s becoming aware and observing your thoughts so you’re in the driver’s seat and can live in real time, mindful of your thoughts, actions, emotions, and words. I began to develop my mindfulness practice as a way to take control over my thoughts, struggles, and happiness, and in this journey learned how to be kind to myself. Taking a break and tapping into internal resources to recharge allows us to give more.”