| LIA 2016 | ||
|---|---|---|
| Production & Post-Production | Direction Campaign | Bronze Winner |
| Kinsale Shark Advertising Festival 2016 | ||
| Film Craft | International Film Craft Campaign - TV/Online or Cinema - Any Individual Craft skill - 2 executions or more to qualify | Gold |
Title: The sunshine highway
Entrant: Quad Productions \ Quad Group, Paris
Brand: Sécurité routière
Corporate Name of Client: Road Safety Delegation
Agency Senior Account Executive: Gloria Amzallag
Agency Account Executive: Marina Flammier
Agency Account Director: Pamela Taconet
Agency Strategic Planner: Céline Bonnefond
Agency Planning Director: Eric Tong Cuong
Agency: la chose, Paris
Chief Creative Officer: Pascal Gregoire
Copywriter: Charles Flamand
Art Directors: Guillaume Ganty/Alexandre Fort
Head of TV: Nicolas Buisset
Production Company: Quad Productions, Paris
Director: Bruno Aveillan
Executive Producer: Martin Coulais
Line Producer: Claudia Traeger
Director of Photography: Bruno Aveillan
Post-Production Company: Fix Studio \ Quad Group, Paris
Post-Producer: Nataly Aveillan
VFX Company: Fix Studio \ Quad Group
VFX Supervisor: Kevin Berger
Lead Artists: Ingmar Renouardiere/Benjamin Laborde
VFX 3D Lead: Benoit Revilliod
Editor: Thanh Long Bach
Music Composer: Mirwais
Description of the Project:
At the beginning of 2016, the statistics on road safety were not satisfactory: the number of deaths in road crashes was on the rise by 2.4%, although the number of people injured has gone down (-3.6%). Measures were taken to contain the slackening behavior of most drivers. However, the most reckless behaviors persist. In this context, the communication of the Road Safety Board must also play its part in this fight against the slackening of consciences. In a series of films about "Shockwaves," The Road Safety Board lets the injured and their relatives, friends, colleagues speak up by representing the repercussions of a road crash on victims’ friends and family.