Category: Public Interest, NGO
Media: Film
Brand: Securite Routiere - French Road Safety
Agency: La Chose
Geo: France
Advertising Agency: la chose, Paris, France
Published: December 2017
Synopsis:
We all know a person who, one evening, even as recently as last night, took the wheel for us and brought us home safe and sound. We all have a Sam in our lives. We all have a Sam in our nights. And as long as that person exists, the party can go on. Today, french road safety and its agency la chose decided to express him their gratitude and respect.
Respect to you who saves, you who protects, you who puts others before yourself, you for whom this is the first time, you for whom this is the hundredth. Respect to you Sam, because you are a real-life hero, a hero of today.