| Cannes Lions, 2014 | ||
|---|---|---|
| FILM LIONS | INTERNET FILM | Silver Lion Campaign |
Media: Online
Category: Internet Film
Advertiser: SÉCURITÉ ROUTIÈRE
Brand: Securite Routiere
Product/Service: ANTI DRINK-DRIVING
Agency: PUBLICIS CONSULTANTS Paris, FRANCE
Client: SÉCURITÉ ROUTIÈRE
Product: ANTI DRINK-DRIVING
Entrant: PUBLICIS CONSULTANTS Paris, FRANCE
1 of 2 Campaign
Type of Entry: Internet Film
Category: Internet Film
Entrant Company : PUBLICIS CONSULTANTS Paris, FRANCE
Advertising Agency : PUBLICIS CONSULTANTS Paris, FRANCE
Production Company : BIG PRODUCTION Paris, FRANCE
Film Director: Rémi Bezançon (None)
Producer: Pierre Rambaldi (Big Productions)
Actor: Baptiste Lecaplain (None)
Actress: Mélanie Bernier (None)
Creative Director: Pascal Couvry (Publicis Consultants)
Consultant: Sandrine Courtois (Publicis Consultants)
Consultant: Emilie Steinitz Cohen (Publicis Consultants)
Consultant Director: Thierry Herrant (Publicis Consultants)
Brief Explanation:
In France, more than 1,000 people die each year in accidents with alcohol, a quarter of them are between 18 and 24 years.
The films show how the alcohol abuse and the use of smartphones while driving, can change life forever.