Category: Hospitality, Tourism
Media: Film
Brand: Discover Los Angeles
Agency: Mistress
Geo: United States
Additional Info: Super Bowl 2017, Super Bowl LI
Advertising Agency: Mistress, USA
Director: Floria Sigismondi
Production Company: Believe Media
Executive Producers: Jannie McInnes, Liz Silver, Luke Thorton
Head Of Production: Vitaly Koshman
Director Of Photography: Starr Whitesides
1St AD: Freddie Childress
Production Designer: Kristen Vallow
Stylist: Marjan Malakpour
Hair: Pamela Neal
Makeup: Mynxii White
Choreographer: Jodie Gates
Published: February 2017
Description:
In a break with the traditional tourism advertising formula, Discover Los Angeles the official destination marketing organization for the City of L.A.isn't selling the city in its latest global brand campaign, which launches this weekend in key global markets. Instead, it’s selling the feeling of the city. The new campaign, developed by award-winning Los Angeles shop Mistress and directed by the acclaimed Floria Sigismondi, features visual metaphors that evoke the emotion of an L.A. moment.