After 2 years of research, Disneyland Paris unveils its new âmagic formulaâ to encourage families to visit the Park, formally marking the end of the Disneyland Paris' era of annual celebrations. This new campaign, created by BETC Paris, consists of 2 films, as well as outdoor and online parts. Many families want to visit the Park, but for several reasons they tend to postpone their visit
Media: TV
Category: Recreation & Leisure
Agency: BETC
Brand: Disneyland
Geo: Europe, France
Advertising Agency: BETC, Paris, France
Agency management: Carole Bilde, Romain Van Den Plas, Adeline Dupuits, Virginie Gore-Coty
Creative directors: Richard Desrousseaux, Étienne Turquet
Art director: Landry Stark
Traffic: Céline Laporte, Lena Lebras
TV producer: Laure Denizot
Production company: Bandits
Sound production: Gum
Director: Martin Hodara