| Wave Festival, 2014 | ||
|---|---|---|
| Cyber | Marketing Viral | PRATA |
| Cyber | Digitaly lead integraded campaign | PRATA |
Título: Mixed Gender Fight
Agência: Agência3
Anunciante: Disque Denúncia
Diretor de criação: Jader Rossetto e Luís Claudio Salvestroni
Redator: Cadu Vigilia e Gabriel Gil
Diretor de arte: Durval Filho
Sinopse: In Brazil, every 90 minutes a woman dies victim of male violence, and reporting domestic violence is essential to change that. To raise awareness for Disque Denúncia, an anonymous tip line, we created the world's first mixed-gender MMA fight. The whole world asked: is it a fair fight? On the big day, broadcasted live and with the fighters on the octagon, the campaign was revealed. After that, reports more than doubled, also raising awareness in other states and even other countries.
Atendimento: Camilla Oliveira e carla Maggessi