Agency: The Smalls
Brand: DITA Eyewear
Production Company: COMPULSORY
Director: Emmanuel Adjei
Music: Sevdaliza
Published: May 2018
Synopsis:
Today, luxury designer eyewear brand DITA, release the next in their series of content films for their platform DITAWorld with ‘DUALITY’. Directed by Emmanuel Adjei and starring Iranian-Dutch singer, songwriter and producer, Sevdaliza the two-minute online film pushes the boundaries of art and commercial for the brand.
The DITAworld platform brings the inspirations and aspirations of the eyewear brand’s design team to life with stories of shared perspectives and passions from across the globe. The agency, The Smalls, presented Emmanuel with a one-word brief, ‘Duality’. Adjei took up the mantle, bringing on board long term collaborator and experimental pop polymath Sevdaliza, for whom he often acts as creative director. The pair wrote the music and crafted the entire narrative for the film working with co-producer, Mucky.