Media: Interactive
Category: Entertainment & leisure
Client: Discovery
Agency: We Are Social
Production: We Are Social Studios
Country: Italy
Senior Account Executive: Benedetta Ottonello
Creative Director: Alessandro Sciarpelletti
Creative Director: Daniele Piazza
Creative Supervisor: Stefano Cucinotta
Creative: Francesca Marra
Assoc Creative Director: Paulo Gonzalez
Senior Art Director: Alberto Monti
Junior Art Director: Luigi Muraro
Senior Account Director: Miguel Lima
Senior Account Manager: Paola Tonetti
Client: Nicola Lampugnani
Content Specialist: Andrea Grieco
Junior Content Specialist: Raffaele Alicino
Junior Content Specialist: Rocco Brandini
Writer: Jacopo Rossi
Published: July 2018
Synopsis:
To launch in a relevant and exciting way for people the new TV show "Camionisti in Trattoria” of DMAX channel, a program about truckers and their on-the-road meals.
In Italy, truck drivers are considered great experts of where to stop and have a good lunch.
To bring people closer to the show, we partnered with the number one carpooling app in Italy – BlaBlaCar – and we hacked the platform for a day, introducing the very first ride on a truck.
Among a series of candidates, we chose our passenger and had him live a once in a lifetime experience: a ride home on a truck with a stop in an authentic trattoria.