Finnish Mobile Operator DNA is a sponsor of the Finnish Alpine Team. They used the opportunity to create an immersive virtual reality experience around alpine skiing, which lets people experience the ultimate exhilaration of professional alpine skiers. A 360 degree video was shot together with the Alpine Team, and a custom built 4D platform was constructed to spice up the experience. The platform synchronises the sound and footage delivered through a Samsung Gear VR headset with a vibrating pad and wind fan blasting could mountain air at the VR skier. Agency: hasan, Helsinki
Media: Interactive
Category: Telecommunications
Client: DNA Oy
Agency: hasan & partners, Helsinki
Production: Raw & Land / Visualise / Perfect Fools
Country: Finland
Director: Tommi Pietiläinen
Creative Director: Mikael Nemeschansky
Creative: Jussi Pekkala
Creative: Jan Jernvall
Creative: Henri Haka
Producer: Niko Waaralinna
Producer: Petri Österberg
Producer: Madeleine Modig
Executive Producer: Sivi Uitto
Account Director: Panu Nordlund
Account Director: Bernhard Brink
Account manager: Nina Kaskinen
Ad Assistants: Janne Kunttu, Vesa Markonsaari
Technical directors: Björn Kummeneje, Tony Sajdak / Perfect Fools
Head of VR: Will McMaster / Visualise
Producer: Alex McMaster / Visualise
Client: DNA
Marketing director: Anu Shibutani
Marketing managers: Katariina Ikävalko and Katriina Jokela-Ruuskanen
Marketing manager online: Suvi Kerman
Online producer: Juuso Jokinen
Producer: Sanna Ylimäinen / Kuubi Production Oy
Techs: Mika Pryl, Jussi Pölkki / Kuubi Production Oy
Account directors: Jukka Mäkelä, Jyri Räsänen / Woltti Group Oy
Producer: Suvi Mannonen / Woltti Group Oy
Media agency : ToinenPHD/ Ainoa