DNB Bank: The Big Weep

Credits & Description:

Campaign: The Big Weep
Title: The Big Weep
Country: Norway
Advertiser: Dnb
Product: Dnb Young
Agency: Try, Oslo
Entrant: Try
Production Company: Bacon Osl, Oslo
Agency Producer: Kristina Skogen Tangeraas
Copywriter: Eirik Sørensen
Account Director: Arne Eggen
Client: Aina Lemoen Lunde
Client: Mette Olsen
Art Director: Egil Pay (Try)
Copywriter: Lars Joachim Grimstad (Try)
Copywriter: Eirik Sørensen (Try)
Producer: Magne Lyngner (Bacon)
Director: Matias og Mathias (Bacon)
Project Manager: Kristina Skogen Tangeraas (Try)
Account Director: Arne Eggen (Try)
Marketing Director: Aina Lemoen Lunde (Dnb)
Project Director: Mette Olsen (Dnb)
Synopsys:
Brief Explanation
A young man says goodbye to his parents in his new apartment. An optimistic voice over talks about the benefits of the young mans new life. Suddenly, an overwhelming sense of loneliness comes over him. Tears start streaming down his face. The voiceover goes on to talk about his many new responsibilities, making the young man cry even harder. Then, we introduce a book filled with good advice for young people living on their own. Cut to the parents all alone in their big home, weeping. The father sits on the floor sobbing, clutching a malfunctioning router. We see another book, packed with good advice for empty nesters. Both books are given to you with regards from DNB, the Norwegian bank.