| D&AD 2017 | ||
|---|---|---|
| Film Advertising Crafts | Production Design for Film Advertising | Graphite Pencil |
Agency: Ddb Paris
Client: Doctors of the World
Tv Producer: Marine Rolland
Tv Producer: Jérôme Deplatiere
Production Manager: Evan Prosofsky
Music Production: Sound 5
Director: Emily Kai Bock
Art Director: Emmanuel Courteau
Copywriter: Jean-Francois Bouchet
Executive Creative Director: Alexander Kalchev
Producer: Nicolas Tiry
Editor: Anne de Chacaton
Music Composer: Raphaelle Thibaut
Production Company: Solab
Account Handler: Marine Hakim
Account Handler: Camille Passot
Brand Manager (Client): Alexandre Vicart
Brand Manager (Client): Justine Roche
Description:
Doctors of the World is an NGO that was created 36 years ago. For their annual Christmas fundraising campaign, after a harsh year of wars, natural disasters and epidemics, they wanted to convey a message of hope.
When the campaign was launched in mid-December 2016, Aleppo, had been under siege for over a month. Many civilians were being wounded or killed every day, sadly, making the campaign even more relevant.
« The Beauty of the World » plays on an apparent paradox. On the idea that you can find some true beauty in the darkest places in the world.