Dog Zen, an online dog training program created by dog training expert Mark Vette, has launched its latest campaign via Young+Shand, which is controlled by Vette's own dog Reggie. Dog Zen needed a new and fresh campaign. Built on his philosophy of training, Dog Zen focuses on teaching owners to see the world through a dog's perspective.
Media: Interactive
Category: Online services
URL: https://dogzen.com/reggie-does...
Client: Mark Vette and Kim Morresey
Agency: Young+Shand
Country: New Zealand
Creative Director: Tim Wood
Art Director: Ben Carroll
Copywriter: Karla Tarr
Producer: Caroline Wells
Producer: Kereti Kanawa
Business Director: Daniel Phillips
DoP: Alex McVinnie
Strategist: Rachael Crosby
Planner: Luke Gray
Planner: Alison Van Minnen
Planner: Kieren Hyland
Senior Interactive Designer: Ryan Overeem
Account manager: Daniel O'Leary
Account manager: Alisa Keall-Grant