McKinney created this probono ‘Finish Your Diploma’ campaign in partnership with nonprofit Dollar General Literacy Foundation which works to encourage and support the thousands of adults who are going back to school each year to get their high school diploma or equivalent (GED, HiSet, TASC). There are 29 million adults in the US without a HS diploma…and they’re expected to make 30% less over the course of a lifetime than those with just a HS diploma.
Media: Web Film
Category: Public interest
Client: Dollar General Literacy Foundation
Agency: McKinney
Country: United States of America