| IPA Effectiveness Awards 2002 | ||
|---|---|---|
| The Winners | - | Silver |
| The Winners | Best Interactive | Winner |
| The Winners | Best Media Thinking | Winner |
Building a High Street Brand Through a Change in Media Strategy
This case study highlights how Domino’s became brand leaders in the pizza delivery market on a significantly smaller spend than Pizza Hut. More so, how brand leadership and the efficacy of communication helped drive a highly successful AIM listing and how a subsequent shift in brand responsive advertising has demonstrably driven sales.
Title "Ironing"
Agency BLM Media
City London
Advertiser Domino's Pizza
Brand Name Domino's
Business Sector Restaurants & Fast Food
Market United Kingdom
Country of Production United Kingdom
Language English
Type Television
Creative Director David Poole
Art Director Peter Clapperton
Copywriter Jon Yeo, Kevin Wooldridge, Mark Gibson
Director Oscar Wright
Chief Strategic Officer Graham Hawkey Smith
Advertising Manager Chris Moore