Category: Short Format Internet Film
Advertiser: DOMTAR
Product/Service: PAPER
Agency: ERIC MOWER AND ASSOCIATES
Production Company: EVIL PLAN, Los Angeles, USA
Creative Director: Patrick Short
Copywriter: Ruben Lopez
Agency Producer: Jennifer Nelson Gendle
Director: Sam Crawford
Editor: Richard Gillespie
Post Production: Fast Cuts
Account Manager: Eva Wu
EditingCompany: Fast Cuts
Account Manager: Eva Wu
Editing Company: Fast Cuts
English Description
The world is going paperless. At least that’s been the message for about 40 years. But the fact of the matter is that paper continues to be an essential part of our day-to-day lives. But despite the fact that paper is sustainable and renewable, as well as the most recycled material on the planet, it continues to get a bad rap. So for Domtar Paper we created the 'Paper Because' campaign to remind people that paper still plays a vital role in today’s digital world. These viral videos are the latest effort in the project.