| Cresta Awards 2020 | ||
|---|---|---|
| Healthcare | Public Awareness | Gold |
| Ambient And Experiential | Experiential | Gold |
| The ‘wish We’d Thought Of That’ Award | THE ‘Wish we’d thought of that’ AWARD | Silver |
| Brand Purpose | Brand Activism | Bronze |
| D&AD Awards 2020 | ||
| Media | Use of Events & Stunts | Wood Pencil |
| Direct | Direct Response/Ambient | Wood Pencil |
| PR | Low Budget Campaigns | Wood Pencil |
| PR | Public Affairs Campaign | Shortlist |
Title of Entry: Second Chances
Brand: Donate Life California
Product/Service: Organ Donation
Client: Donate Life California
Entrant Company: Casanova McCann
Creative Agency: Casanova McCann, McCann NY, McCann Canada
Chief Creative Officer: Eric Silver / Elias Weinstock
Creative Director: Fernando Poblete
Art Director: Roman Gonzales
Copywriter: Christian Mondragon - Kristen Scharf
Account Executive: Anthony Chavez
Date of Release: 2019-04-01
Notes: Organ donation is the ultimate gift a human can give, but only half of Americans register to become a donor despite 95% believing in its importance. To counter this, Second Chances was created to reward an organ donor’s generosity.
President & CEO - Casanova McCann : Ingrid Otero-Smart
Executive Creative Directors: Nir Refuah / Josh Stein / Marco Muñoz
PR Executives: Jeremy Miller / Rahel Rasu
Associate Creative Director: Francisco Rojas
Executive Agency Producers: Dave Herman / Jaqueline bellmore
Head of Production: Nathy Aviram
Digital Operations Director: Jonathan Lackey, Eric Wang
Director of Broadcast Production: Humberto Rodriguez
Producer: Flor Castañeda, Caitlyn Thompson, Ann Davis, Danielle Kehoe