This 20"ad from VectorB gives us a sneak peek at how a Doradita cookie looks and sounds like. Through the use of high tech camera robots and macro lenses, we watch the cookies and ingredients hover in mid-air, showing us just how crunchy and thin they are. The product comes across as a classy snack option.
Media: TV
Category: Food
Advertised brand: Doraditas Tía Rosa
Advert title: Divided in Three
Advertising Agency: McCann, Mexico City, Mexico
Creative Director: Liliam Cordoba
Copywriter: Isa Ramírez
Director: Mike Palafox
Prod Company: Camaleón Films
Exec Producer: Luis Eduardo Carreola
Director of Photography: Javier Zarco
Published/Released: August 2017
Description/Release synopsis: All effects were shot on camera, no vex nor 3D used except for wrapping the cookie at the end.