Alternative title: Stairway ft. Steve Spurrier
Category: Alcoholic Drinks
Media: Film
Brand: Dos Equis
Agency: Droga5
Geo: United States
Advertising Agency: Droga5, New York, USA
Creative Chairman: David Droga
Chief Creative Officer: Neil Heymann
Executive Creative Director: Scott Bell
Creative Directors: Ryan Raab, Chris Colliton, Kevin Weir
Junior Copywriter: James Gross
Junior Art Director: Gianna D’Amico
Design Director: Devin Croda
Designer: Erin Wilson
Design Technologist: Danielle Clemons
Creative Technology Director: Brian Moore
Chief Creation Officer: Sally-Ann Dale
Director of Film Production: Jesse Brihn
Executive Producer, Film: Rebecca Wilmer
Producer, Film: Brandon Chen
Associate Producer, Film: Kelly Appleton, Carlos Valdivia
Co Director, Interactive Production: Tasha Cronin
Senior Producer, Interactive: Andrew Puzzuoli
Producer, Interactive: Aaron Matys
Director of Print Services: Rob Lugo
Senior Producer, Print: Alyssa Dolman
Global Chief Strategy Officer: Jonny Bauer
Strategy Director: Nick Maschmeyer
Communications Strategy Director: Yan Wang
Group Data Strategy Director: Andea Campbell
Senior Data Strategist: Christina Fieni, Joshua Gordon
Head of Account Management: Dan Gonda
Group Account Director: Alex Woods, Ed Rogers
Account Director: Celeste Pulman
Account Supervisor: Taylor Berry
Associate Account Manager: Kenzie Grubbs
Project Manager: Hillary Jordan, Joe Watana
Legal: Sarah Fox, Zachary Werner
Senior Business Affairs Manager: Whitney Vose
Business Talent Manager: Dino Spanakis
Production Company: Ruffian
Director: The Bobbsey Twins / Homicide
DoP: Robert Yeoman
Founder / Executive Producer: Robert Herman
Producer: Donald Taylor
Production Company: Second Child
Photographer / DoP: Paul McGeiver
Producer: Sara Vander Horn
Executive Producer: Scott Chinn
Editorial: Mackcut
Editor: Ryan Steele
Assistant Editor: Devon Flint
Executive Producer: Gina Pagano
Producer: Margarita Mutuc
Audio Engineer: Sam Shaffer
Post Production: Smoke + Mirrors
Executive Producer: Steve Intrabartola
Senior Producer: Courtney Barasch
VFX Supervisor: Matthew Stroub
Lead Flame Artist: Dino Tsaousis
Published: August 2018
Synopsis:
This college football season, keep every story interesante. Just like Dos Equis, Steve Spurrier's post-victory beer of choice.
Dos Equis, the Official Beer Sponsor of the College Football Playoff and the cerveza that single-handedly created the game itself, is keeping it interesante this season. Breaking next week, the brand unveils new television spots featuring coaching legends Les Miles and Steve Spurrier. The ads are the latest in Dos Equis’ “Keep It Interesante” campaign, launched this past spring to give drinkers permission to embellish their stories to make for a more entertaining night out. For college football season, Dos Equis enlisted Miles and Spurrier to show the world how Dos Equis shaped every aspect of college football, with no help whatsoever. In a series of spots created in collaboration with Droga5, the coaching legends are spotlighted in ways fans will definitely recognise, but adding a fun, interesante twist.