DraftKings:
Brand & Creative: Don Lane
Brand & Sports Marketing: Michael Shonkoff
Acquisition Marketing: Stephanie Sherman
Brand Director: Megan Montgomery
Senior Marketing Associate: Katie Donohue
Manager, Social Marketing: Kyle Beaudouin
Creative Director: Scott Salsbury
Director of Design: Thibault Kim
Marketing Director: Josh Levin-Scherz
Marketing Specialist: Ethan Shibutani
Marketing Specialist: Ben Stepansky
Deutsch Office: New York
Chief Creative Officer, New York: Dan Kelleher
Executive Creative Director: Pete Johnson
Associate Creative Director: Jameson Rossi
Senior Art Director: Lauren Geisler
Senior Copywriter: Gabe Sherman
Director of Integrated Production: Joe Calabrese
Director of Print and Art: Sarah Manna
Senior Producer: Andrea Segura
Integrated Producer: Marieme Sall
Project Manager: Ashley Heisner
Planning Director: Andrew Quay
Senior Strategist: Rachel Gruber
Account Director: Andrew Arnot
Account Supervisor: Emily Doll
Business Affairs:
Director of Business Affairs: Maria Taris
Group Director, Integrated Business Affairs: Stacy Schwartz
Integrated Business Affairs Manager: Nikki Balekjian
Production Company: O Positive
Director: Kenny Herzog
Executive Producer: Ralph Laucella
Executive Producer: Devon Clark
Line Producer: Jason Gilbert
Director of Photography: Scott Henriksen
Editorial: Gattie & Lopez
Editor: Chuck Willis
Editor: Greg Ryan
Managing Director: Sue Willis
Executive Producer: Anna Pettiti
Production Company: Steelhead
Executive Producer: Jeff Morgan
Line Producer: Kelly Amato
Director: Adam Jones
Director of Photography: Patrick Jones
Editorial: Steelhead
Executive Producer: Jeff Morgan
Producer: Samantha Addy
Editor: Cohan Anderson
Editor: Martin Murphy
Photo Agency: Greenhouse Reps
Corey Nickols
Telecine: Steelhead
Colorist: Juan Guzman
Telecine: Chimney
Colorist: Lez Rudge
Visual Effects: FIXTER
Flame Artist: Rich Schreck
Visual Effects: Long Tack Sam
Creative Director/Partner: Colin Stackpole
Flame Artist: Pete DeAndrea
Music/Licensed Music Tracks:
Extreme Music Track: XCD070_01 SUPERBAD
Audio Post: Long Tack Sam
Audio Engineer: Walter Bianco
Shoot Location:
Los Angeles, CA
End Tag Animation/Graphics Company: Long Tack Sam
Motion Graphics: Ed Tasick
Published: August 2018
Synopsis:
Dr. Aftkings cure people’s suffering from a range of new sports-related disorders. To make this launch special, we paired the good doctor with our new spokesperson, Charles Barkley. We also created a series of digital films starring Barkley that helps teach people about the ins and outs of betting.