Drinking Do It Properly is a campaign from DrinkWise Australia created by Clemenger BBDO that aims to moderate young adults' binge drinking behaviour. Through a series of animated web films, the campaign aims to charm rather than castigate kids. Rather than preaching abstinence to 18-24 year olds, it challenges them to drink properly, and ultimately, more responsibly.
Category: Public services & utilities
URL: http://www.howtodrinkproperly.com
Client: DrinkWise
Agency: Clemenger BBDO, Melbourne
Production: Flutter
Country: Australia
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Art Director: James Orr
Copywriter: Elle Bullen
CLEMENGER BBDO MELBOURNE
Managing Director: Paul McMillan
Group Account Director: Jennifer Chin
Account Director: Brendan Taylor
Account Manager: Jarrick Lay
Account Executive: Mark McCray
Executive Planning Director: Paul Rees-Jones
Senior Data Analyst: Nathan Rogers
Executive Producer: Sonia von Bibra / Sevda Cemo
Interactive Business Director: Sam Mackisack
Social Media Lead: Emily Naismith
Digital Producer: Alex Kemp
Print Producer: Michael Travers
FLUTTER
Artists: Peter McDonald & Guy Shield
Director: Domenico Bartolo
Producer: Fushia O'Hara
2D Animation: Stephen Elliget
3D Animation: Stephen Elliget
LEVEL TWO MUSIC
Music Supervisor: Karl Richter
ELECTRIC DREAMS
Composer: Mark Mitchell
FLAGSTAFF
Sound Engineer: Paul LeCouter
DRINKWISE AUSTRALIA
Chief Executive Officer: John Scott
Corporate Affairs Manager: Madi Jacobs
Digital Marketing Manager: Damian Troselj
MEDIA AGENCY: MEDIACOM
PR: MAGNUM PR
KEAN COMMUNICATIONS
GOVERNMENT RELATIONS AUSTRALIA
PROPELLER