'The Power of Love' for telco dtac has gone viral with over 8 million views in a week. Produced by Y&R Thailand, the 2-minute short has tugged heartstrings the world over with its essential message that technology can never replace love. The ad has also proved the power of good content. Having gone live late in June 2014, its humorous start and touching ending has had people liking and sharing on social media the world over. On YouTube, its primary version in Thai with English subtitles, has exceeded 7 million views; with over 70,000 views in Spanish, 30,000 in Norwegian and 20,000 in Chinese; while the Chinese version on Youku has exceeded 1 million.
Category: Telecommunications
Client: Dtac
Agency: Y&R Thailand
Production: Sunshine - etc
Country: Thailand
Director: Kumphol Witpiboolrut
Chief Creative Officer: Trong Tantivejakul
Art Director / Copywriter: Trong Tantivejakul
Art Director / Copywriter: Kumphol Witpiboolrut
Producer: Khanuengnit Wichitsakonkit
DoP: Prapope Duangpikool
Account Manager: Jindarat Udomthanapat