Du: The Man Sitting Next To You

Credits & Description:

Media: Film
Client: Du Dubai
Product: Telecommunication
Client: Ahmed Zaki ( Du Emirates Integrated Telecommunications Company)

Agency: Leo Burnett Dubai
Chief Creative Officer: Bechara Mouzannar (leo Burnett)
Creative Director: Rafael Augusto (leo Burnett Dubai)
Communication Servicing Director: Haytham Dayeh (leo Burnett Dubai)
Group Account Director: Saad Yusuf (leo Burnett Dubai)
Account Manager: Omar Kishk (leo Burnett Dubai)
Head Of Tv: Shereen Mostafa (leo Burnett Dubai)

Production House: Good People
Creative / Copywriter: Ali Ali / Maged Nassar ( Good People)
Planner: Saad Yusuf (leo Burnett Dubai)
Director: Ali Ali / Maged Nassar (good People)
Producer: Cynthia Chammas (good People)
Dop: Pierre Mouarkech (good People)
Executive Producer: Michel Abouzeid (good People)
Editor: Chris Roebuck (good People)
Colorist: George Kyriakou (good People)
Sound Design: Parv Thind (good People)

Music Composer: Goldstein (goldstein)
Editor : Karim Mira (lizard)
Online: Mcp / Nineteentwenty (mcp / Nineteentwenty)

Description:
du Tuesday is a 'buy 1 movie ticket and get 1 free' promotion that is exclusively available to cinema goers in UAE who are on/use the du telecom network. For three consecutive years, Leo Burnett Dubai have produced award-winning campaigns for the 'du Tuesday product' historically. However, this year required a different approach to further increase redemptions on Tuesdays and reduce churn (in a duopolistic market) of the customers. Leo Burnett Dubai and the director duo tackled this insight through a film that has been crafted to depict the dark side of movie goers