Most cases of domestic abuse start with what men think is a light tap.
For the Dubai Foundation for Women & Children, in order to help create awareness among men regarding how what they think is a light tap can escalate into something far more damaging, the agency has used Instagram stories' tap feature as a tool against domestic abuse; through the story of @lifeof_farah.
Youtube Title: Turning Instagram stories' tap feature into a tool against domestic abuse
Media: Interactive
Category: Public interest
Client: Dubai Foundation for Women & Children
Agency: FP7 Dubai and Plan b
Country: United Arab Emirates
Art Director: Yasmina Boustani
Art Director: Georges El Ten
Regional Head of Strategic Planning: Tahaab Rais
Account Director: Vicky Kriplani
Executive Creative Director: Paul Banham
Senior Creative Director: Oliver Robinson
Design Director: Erol Salcinovic