Client: Dubai Store
Agency: Dentsu
Advertising Agency: Merkle MENA, Dubai, United Arab Emirates
Country: United Arab Emirates
Published: August 2020
Synopsis:
Dubai Store is a brand new e-commerce launched by UAE Ministry of Economy. As it belongs to the Government, they strictly respect consumers rights and select only trustful and reliable merchants. To demonstrate that people can shop with trust, we invited real merchants employees to be tested by a lie detector machine.