Every World Sleep Day, hundreds of brands preach the importance of a good night's sleep. Every year this information falls flat when people binge watch their favourite shows or refresh their timelines for the 100th time late in the night, only to be sleepy throughout the next day. To make sure the message wasn’t lost this year, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, conceptualized and developed a digital stunt to'wake up' the people who ignore their sleep. The campaign launched Duroflex Shnooze, a product with breakthrough in sleep technology. The product even introduced revolutionary and never-heard-before features. The stunt helped Duroflex get over 20% more traffic to the site in just 3 days, apart from the constant phone calls to the corporate office to enquire about a product which in reality never existed.
Media: TV
Category: Household, garden & pets
Client: Duroflex/ Duroflex Shnooze
Agency: Happy mcgarrybowen
Country: India