Advertiser: DUTCH HEART FOUNDATION
Agency: PUBLICIS
Category: Mobile Marketing
Advertising campaign: QR-BYSTANDERS
Editors: Francisco Rodriguez Bouzas (Publicis)
Editors: Jeroen De Korte (Publicis)
Executive Creative Director: Jeroen Van Zwam (Publicis)
Executive Creative Director: Marcel Hartog (Publicis)
Art Buyer: Ron Townsend (Publicis)
Photographer: Arno Bosma
Designer: Dave Fransen (Publicis)
Copywriter: Jeroen De Korte (Publicis)
Art Director: Marco Sluijter (Publicis)
Manager Marketing And Communications: Marja Smits (Dutch Heart Foundation)
Digital Communications: Daan Zeelt (Dutch Heart Foundation)
Postproduction: Jim Van Motman (Magic Group)
Communications: Marion Beishuizen (Dutch Heart Foundation)
Geo: Europe, Netherlands
Know what to do when cardiac arrest strikes.
When a person suffers cardiac arrest, most people don't know what to do. That's why the Dutch Heart Foundation developed a smartphone app. The App provides audio support for performing CPR. We wanted to encourage people to download the app by combining the problem and the solution in one visual. We developed a print ad with a QR-code, entirely made of real people. Scan the picture with a QR-reader and it will send you immediately to the app-store, to download the CPR app.