A lot of good has come out of EARTH, but nobody knows about it. We wanted to highlight student success stories in a fun and entertaining way. So naturally, we started with poop. Well, more specifically, a load of crap Susana Fallas' "Load of Crap."The 90-second video is animated entirely in sand and tells the story of a graduate who turned her townâs bio-pollution into an alternate energy source, literally turning crap into usable energy. The Martin Agency commissioned Cesar DÃaz Melendez, the animator behind several stop motion films (including Frankenweenie) to tell this unique story in the most fitting way possible for a university called EARTH: literally using the earth (sand) to tell a story about EARTH. On www.EARTHUstories.org, users can access the video as well as a behind-the-scenes video, depicting the artistâs unique process. We even got Anne Heche involved with a charming voiceover to bring it to life. We really hope this video will encourage people to lean forward and learn more about the University.
Category: Education
URL: http://www.earthustories.org
Client: EARTH University
Agency: The Martin Agency
Production: The Martin Agency
Country: United States of America
Chief Creative Officer: joe alexander
Copywriter: Wade Alger
Art Director: Mauricio Mazzariol
Account Director: Ian Davidson
Account Director: Leslie Hodgin
Agency Executive Producer: Kerry Ayers
Account team: Josh Lybarger
Account team: Beau Brown
Account team: Karen Baber
Animation Director: Cesar Diaz Melendez
Audio Post Company: Rainmaker Recording and Creative
Engineer/Mixer: Mike OâConnor
Music & Sound Design: Face the Music NY
Voiceover talent: Anne Heche
Digital Credits:
Illustrator/Animator: Cesar Diaz Melendez
Dir. Digital Production: Darren Himebrook
Technical Lead and Sr. Developer: Kevin Power
Integrated Producer: Dwight Loew
Digital Designer: Lauren Erickson
User Experience: Jesse Wright
Print Credits:
Illustrator: Cesar Diaz Melendez
Print Producer: Paul Martin