Advertiser: ECO-SYSTÈMES
Agency: NURUN
Category: Commercial Public Services
Advertising campaign: MAISON
Agency Producer: David Costard
Editor: Fred Baudet
Creative Director: Grégory Eggermont
Director Of Photography: Jan Velicky
Chief Creative Officer: Jean Michel Roccuzzo
Director: Joachim Back
Music: Laurent Parisi
Account Supervisor: Paul Ladevèze
Editing Company: The Gang Films
Copywriter: Barbara Soumet-Leman
Producer: Frédéric Mialaud
Planner: Henri Jeantet
ProductionManager: Jean-Marie Ravot
Account Manager: Philippe Chouraqui
Brief Explanation
How to promote the collection of electrical appliances?By stepping away from the moralistic approach urging collective effort, we decided to offer new services catering to individual issues.A digital application was designed so that each consumer can easily find a practical solution to recycle an appliance.As a tribute to psychological thrillers, the film promotes the digital application illustrating - seriously but with humor - the complex situations we sometimes resort to in order to discreetly get rid of an appliance, rather than using the simple solution offered by Eco-systèmes.The style, framing and rhythm are designed to build tension before revealing, by contrast, the convenience of Eco-systemes’ solution.