Edeka: Edeka

Credits & Description:

Category: Retail Services
Client: Edeka
Media: Film
Country: Germany
Advertising Agency: Jung Von Matt, Germany
Executive Creative Director: Jens Pfau
Creative Directors: Sebastian Schnell and Anna Lichnog
Creative: Jake Lunt
Copywriter: Christina Rankel
Agency Producer Jankel Huppertz
Art Director: Robert Wieder
Production Companies: MJZ London and Sterntag
Director: Matthijs van Heijningen
Producers Helen Kenny and Maik Siering
Cinematographer Chayse Irvin
Animation Company MPC
Animation Company Producer Tomek Zietkiewicz
VFX Supervisors Diarmid Harrison-Murray and Rod Norman
Lead 2D Artists Amir Bazazi and Chris Welsby
Editing Company Work Editorial
Editor Jono Griffith
Post Production Company MPC
Colourist George K
Date: November, 2017
Description:
Jung von Matt Hamburg has created this futuristic "Christmas 2117" spot for EDEKA.
Translation
From concept art down to every nut and bolt, our VFX artists created the robots to reflect how they’d be built in their own world, taking inspiration from real-life, movable objects. Because our artists had to deal with so many individual pieces – over 3,000 mechanically-accurate parts for the hero robot alone – the team developed a new look-development workflow, to manage material assignments and shader variation. This way of working enabled the team to create the world of ‘2117' including different robot variations - against a tight time-scale.

Brief Explanation
The year is 2117. Artificial intelligence rules; humans live secluded in forests. The spot follows a lonely work-bot who is yearning for human love; as he tries to recreate a ‘traditional’ Christmas scene. The hero explores the uninhabited dystopian city gathering abandoned presents and props, when he finds clues about what happened to the humans.