Category: Commercial Public Services
Advertiser: EDF ENERGY
Product/Service: ENERGY PROVIDER
Agency: ABBOTT MEAD VICKERS BBDO
Production Company: SOMESUCH & CO, London, UNITED KINGDOM
Executive Creative Director: Paul Brazier
Creative Director: Paul Brazier
Copywriter: Andy Booth/Jim Seath
Art Director: Andy Booth/Jim Seath
Agency Producer: Kat Maidment
Producer: Lucy Kelly
Director: Nick Gordan
Post Production: The Mill
English Description
The major Energy companies in the UK are perceived as huge corporations with apparently nothing to separate them, disliked in equal measure.
eDF is trying to make a difference with things like simple tariffs, transparency and lower carbon energy. These factors won’t change your life, but they do mean you can feel a little better about choosing eDF over the competition.
Hence the idea ‘Feel Better Energy’. And what better way to communicate these factors than with an actual real robot having the time of his life dancing with all his fellow electrical appliances.
A film that gives eDF a personality that doesn’t just profess to be feel better energy, it’s designed to actually make people feel better energy on viewing.