Category: Corporate Image
Advertiser: EDP
Product/Service: EDP RENOVÁVEIS’
Agency: SAGMEISTER
Production Company: BRAND NEW SCHOOL, Santa Monica, USA
Creative Director: Steafan Sagmeister
Producer: Dereck Macleod
Director: Jonathan Notaro
Other Credits: Executive Producer Devin Brook
English Description
We injected personality and character into hundreds of icons, illustrations and characters, creating a world based entirely off of four simple geometric shapes: square, circle, right triangle and half circle. The pleasure was all ours in seeing a brilliant system come to life as we animated this whimsical visual story of clean energy and planetary harmony.