Eds: CAT HERDERS

Credits & Description:

Several cowboys describe why they have selected the profession like cat herding. Telling stories of how hard it is but how they do not regret their choice. Thousands of cats running across the prarie describe the complexity of running an e-business.
Philosophy/Solution

EDS' first-ever Super Bowl ad brings to life the expression "like herding cats" - a phrase often used in technology circles to describe the difficulty of managing the seemingly unmanageable.
In short, the commercial creatively demonstrates the enormous challenge EDS, the worldwide leader in information technology services, meets every day in making the chaos of changing technology work for its clients.

Title "Cat Herders"
Agency Fallon Worldwide
City Minneapolis
Production Company: Hungry Man
Advertiser Electronic Data Systems
Brand Name EDS
Product Name E-Business Services
Business Sector IT Solutions & Professional Networks
Date of First Publication 1/30/2000
Country of Production United States
Language English
Type Television
Length 60 seconds
Tagline EDS solved.
Creative Director David Lubars
Art Director Dean Hanson
Copywriter Greg Hahn
Director John O'Hagan
Director of Photography Olivier Cocaul
Producer Judy Brink
Agency Producer Marty Wetherall
Editor Gordon Carey
Editing Company Filmcore
Music Asche & Spencer
Recording Studio Asche & Spencer