Social Experiment Sees Celebrities Locked in Hotel Room for 5 Days Interactive campaign for Efferflu C Immune Booster To sell an immune booster, Saatchi and Saatchi South Africa have teamed up with comedic duo Derick Watts & The Sunday Blues (Nic & Gareth) to create a hilarious interactive campaign for Efferflu C Immune Booster, dubbed Project Trapped.
Client: PharmaDynamics
Brand: Efferflu C Immune Booster
Type: Integrated Campaign / Web Film
Agency: Saatchi & Saatchi, South Africa
Executive Creative Director - Gavin Whitfield
Associate Creative Directors - Yvonne Hall & Mimi Cooper
Producer - Chantel Kriel
Digital Creative Director - Alan Cronje
Digital Art Director - Myka Hecht-Wendt
Social Media Community Manager - Madre Roothman
Business Unit Director - Kay Orlandi
Integrated Producer - Robyn Silverstone
Digital Business Unit Director - Mkhuseli Mancotywa
Account Manager - Charlotte Grey
Senior Front-End Developer - Jason Walter
Head of Development - Shaheed Samsodien
Developer - Barry Roodt
Designers - Sarita Immelmann & Marcelle Labuschagne
Digital Copywriter - Munnike Geldenhuys