Egbank: Door

Credits & Description:

Client: Egbank
Agency: Fp7/Cai Cairo, Egypt
Entrant: Fp7/Cai Cairo, Egypt
Product/Service: Egbank
Idea Creation: Fp7/Cai Cairo, Egypt
Idea Creation 2: Good People Content Cairo, Egypt
Media Placement: Initiative Mena Cairo, Egypt
Production: Good People Films Cairo, Egypt
Executive Creative Director: Ahmed Hafez Younis (Fp7/Cai)
Creative Director: Amr Haddad (Fp7/Cai)
Senior Copywriter: Mohamed Bary (Fp7/Cai)
Art Director: Sherif Fouad (Fp7/Cai)
Copywriter: Hussein Diaa (Fp7/Cai)
Group Account Director: Hisham Nagy (Fp7/Cai)
Account Supervisor: Hatem El Rashidi (Fp7/Cai)
Senior Account Executive: Farid Sayed (Fp7/Cai)
Head Of Digital And Social Media: Rania El Bakry (Fp7/Cai)
Senior Digital Account Executive: Yasmine Kamal (Fp7/Cai)
Head Of Strategic Planning: Naila Fattouh (Fp7/Cai)
Head Of Film Production Department: Heba Radwan (Fp7/Cai)
Producer: Omar Gawdat (Fp7/Cai)
Director: Ali Ali (Good People Films)
Dop: Pierre Mouarkch (Good People Films)
Executive Producer: Begad Omran (Good People Films)
Producer: Mahmoud Derbala (Good People Films)
Production Manager: Mohamed Sabry (Good People Films)
Line Producer: Nada Faied (Good People Films)
Production Coordinator: Engy Emad (Good People Films)
1st Assistant Director: Dzovig Torikian, Renad Tarek (Good People Films)
2nd Assistant Director: Nada Salama (Good People Films)
Art Director: Assem Ali (Good People Films)
Stylist: Engy El Mor (Good People Films)
Colorist: Karim Mira (Lizard)
Editor: Amr Rabei (Lizard)
Synopsis:
Brief Explanation:
The doorbell rings at Raouf Abdel Raouf’s house, a young university student otherwise known as Oufa. Oufa goes to answer the door but the visitor asks for someone “responsible”. Asking for Oufa’s mother and/or father, the visitor fails to recognize Oufa as someone he can trust to discuss the matter of his visit with. Oufa is obviously frustrated and insists that he can deliver the message. The debate at the door is interrupted when Oufa’s father barges in the conversation pulling Oufa to the side, claiming, that he’ll take it with the visitor from here. The film ends with Oufa being pushed aside in utter silent frustration and a single promise from EGBANK, “No one takes you in to account, so we’re giving you your first account.”