Egbank: Fight

Credits & Description:

Product: Egbank
Agency: Fp7/Cai Cairo, Egypt
Entrant: Fp7/Cai Cairo, Egypt
Product/Service: Egbank
Idea Creation: Fp7/Cai Cairo, Egypt
Idea Creation 2: Good People Content Cairo, Egypt
Media Placement: Initiative Mena Cairo, Egypt
Production: Good People Films Cairo, Egypt
Executive Creative Director: Ahmed Hafez Younis (Fp7/Cai)
Creative Director: Amr Haddad (Fp7/Cai)
Senior Copywriter: Mohamed Bary (Fp7/Cai)
Art Director: Sherif Fouad (Fp7/Cai)
Copywriter: Hussein Diaa (Fp7/Cai)
Group Account Director: Hisham Nagy (Fp7/Cai)
Account Supervisor: Hatem El Rashidi (Fp7/Cai)
Senior Account Executive: Farid Sayed (Fp7/Cai)
Head Of Digital And Social Media: Rania El Bakry (Fp7/Cai)
Senior Digital Account Executive: Yasmine Kamal (Fp7/Cai)
Head Of Strategic Planning: Naila Fattouh (Fp7/Cai)
Head Of Film Production Department: Heba Radwan (Fp7/Cai)
Producer: Omar Gawdat (Fp7/Cai)
Director: Ali Ali (Good People Films)
Dop: Pierre Mouarkch (Good People Films)
Executive Producer: Begad Omran (Good People Films)
Producer: Mahmoud Derbala (Good People Films)
Production Manager: Mohamed Sabry (Good People Films)
Line Producer: Nada Faied (Good People Films)
Production Coordinator: Engy Emad (Good People Films)
1st Assistant Director: Dzovig Torikian, Renad Tarek (Good People Films)
2nd Assistant Director: Nada Salama (Good People Films)
Art Director: Assem Ali (Good People Films)
Stylist: Engy El Mor (Good People Films)
Colorist: Karim Mira (Lizard)
Editor: Amr Rabei (Lizard)
Synopsis:
Brief Explanation:
Right amidst a typical fight in the busy streets of Cairo, it seems university student, Raouf Abdel Raouf, aka Oufa has had a bit of an incident, a mild accident. The other driver is angry and dismisses Oufa as a child that shouldn’t be driving in the first place. This naturally offends Oufa as he tries to fight back and answer these unjustified accusations, but Oufa’s father keeps pushing him away and replies on his behalf. In defense, his father agrees with the other driver that Oufa is in fact still a child and that the man shouldn’t pick on him. Extremely frustrated with his father’s demeaning defense, the film ends with Oufa mumbling, “I’m not a child” in quite rebellion that gets him nowhere. Pitiful and embarrassed, Oufa only has one promise from EGBANK, “No one takes you in to account, so we’re giving you your first account.”