Egbank: Juice

Credits & Description:

Product: Egbank
Agency: Fp7/Cai Cairo, Egypt
Entrant: Fp7/Cai Cairo, Egypt
Product/Service: Egbank
Idea Creation: Fp7/Cai Cairo, Egypt
Idea Creation 2: Good People Content Cairo, Egypt
Media Placement: Initiative Mena Cairo, Egypt
Production: Good People Films Cairo, Egypt
Executive Creative Director: Ahmed Hafez Younis (Fp7/Cai)
Creative Director: Amr Haddad (Fp7/Cai)
Senior Copywriter: Mohamed Bary (Fp7/Cai)
Art Director: Sherif Fouad (Fp7/Cai)
Copywriter: Hussein Diaa (Fp7/Cai)
Group Account Director: Hisham Nagy (Fp7/Cai)
Account Supervisor: Hatem El Rashidi (Fp7/Cai)
Senior Account Executive: Farid Sayed (Fp7/Cai)
Head Of Digital And Social Media: Rania El Bakry (Fp7/Cai)
Senior Digital Account Executive: Yasmine Kamal (Fp7/Cai)
Head Of Strategic Planning: Naila Fattouh (Fp7/Cai)
Head Of Film Production Department: Heba Radwan (Fp7/Cai)
Producer: Omar Gawdat (Fp7/Cai)
Director: Ali Ali (Good People Films)
Dop: Pierre Mouarkch (Good People Films)
Executive Producer: Begad Omran (Good People Films)
Producer: Mahmoud Derbala (Good People Films)
Production Manager: Mohamed Sabry (Good People Films)
Line Producer: Nada Faied (Good People Films)
Production Coordinator: Engy Emad (Good People Films)
1st Assistant Director: Dzovig Torikian, Renad Tarek (Good People Films)
2nd Assistant Director: Nada Salama (Good People Films)
Art Director: Assem Ali (Good People Films)
Stylist: Engy El Mor (Good People Films)
Colorist: Karim Mira (Lizard)
Editor: Amr Rabei (Lizard)
Synopsis:
Brief Explanation:
A typical family outing in Egypt always ends at the neighborhood juice stand. Raouf Abdel Raouf, also known as Oufa is with his family ordering juice. His father initiates the order by stating that he’ll have mango juice, and proceeds to take orders from the rest of the family. Everyone chooses mango, but Oufa would prefer sugar cane. The father looks at the vendor and orders 5 mango juices, completely disregarding Oufa’s request for sugar cane. The father looks back at his son scolding him for ordering sugar cane, because who orders sugar cane. In silent rebellion, Oufa mumbles almost to himself that he’s allergic to mango. But as usual, the mumble is barely heard and definitely unconsidered by his father. Oufa, pouts in self-pity as the film ends with one single promise from EBANK, “No one takes you in to account, so we’re giving you your first account.”