Egbank: Stairs

Credits & Description:

Client: Egbank
Product: Egbank
Agency: Fp7/Cai Cairo, Egypt
Entrant: Fp7/Cai Cairo, Egypt
Product/Service: Egbank
Idea Creation: Fp7/Cai Cairo, Egypt
Idea Creation 2: Good People Content Cairo, Egypt
Media Placement: Initiative Mena Cairo, Egypt
Production: Good People Films Cairo, Egypt
Executive Creative Director: Ahmed Hafez Younis (Fp7/Cai)
Creative Director: Amr Haddad (Fp7/Cai)
Senior Copywriter: Mohamed Bary (Fp7/Cai)
Art Director: Sherif Fouad (Fp7/Cai)
Copywriter: Hussein Diaa (Fp7/Cai)
Group Account Director: Hisham Nagy (Fp7/Cai)
Account Supervisor: Hatem El Rashidi (Fp7/Cai)
Senior Account Executive: Farid Sayed (Fp7/Cai)
Head Of Digital And Social Media: Rania El Bakry (Fp7/Cai)
Senior Digital Account Executive: Yasmine Kamal (Fp7/Cai)
Head Of Strategic Planning: Naila Fattouh (Fp7/Cai)
Head Of Film Production Department: Heba Radwan (Fp7/Cai)
Producer: Omar Gawdat (Fp7/Cai)
Director: Ali Ali (Good People Films)
Dop: Pierre Mouarkch (Good People Films)
Executive Producer: Begad Omran (Good People Films)
Producer: Mahmoud Derbala (Good People Films)
Production Manager: Mohamed Sabry (Good People Films)
Line Producer: Nada Faied (Good People Films)
Production Coordinator: Engy Emad (Good People Films)
1st Assistant Director: Dzovig Torikian, Renad Tarek (Good People Films)
2nd Assistant Director: Nada Salama (Good People Films)
Art Director: Assem Ali (Good People Films)
Stylist: Engy El Mor (Good People Films)
Colorist: Karim Mira (Lizard)
Editor: Amr Rabei (Lizard)
Synopsis:
Brief Explanation:
The film shows a typical university student Raouf Abdel Raouf, otherwise known as Oufa standing on his apartment stairs flirting with his neighbor, attempting to make small talk and obviously wanting to ask her out. As he slowly gears in to seal the deal his father appears, climbing up the stairs with loads of grocery bags. As the father sees his son, he pauses on the stairs, drops the bags by Oufa’s feet and nonchalantly tells him to take the bags upstairs, not forgetting to inform him about the box of sodas in the car. The father leaves an embarrassed Oufa standing on the stairs with his girl crush and the film ends with a single promise from EGBANK, “No one takes you in to account, so we’re giving you your first account.”