Advertised brand: El Ciudadano Newspaper
Media: Content / Digital
Advertising Agency: BBDO, Santiago, Chile
Creative Director: Diego Gomez Dossena, Marcelo Con, Samer Zeidan
Art Director: Agustin Speroni
Copywriter: Piti Contreras
Photographer: Maxi Masullo / Bang Bang Reps
Additional credits: Cristian Fahrenkrog (Motion Designer)
Published: May 2, 2018
Synopsis:
At the same time that the world was still choosing women for their physical appearance, in Chile, a communication media took care over the alarming 47% who felt pressure for how they looked physically. El Ciudadano Newspaper presents: The True Miss / La Verdadera Miss. The first beauty contest broadcasted on radio and Facebook Live, where no one could see the candidates. Results: In only one hour of show, listeners of The True Miss / La Verdadera Miss surpassed by 25% the viewers of Miss Universe.
#TheTrueMiss
#LaVerdaderaMiss