The film documents a unique social experiment, whereby Brave recruited four incredibly talented artists - a duo specialised in creating artistic projections, a metal sculptor and a classically trained musician turned techno DJ. They were challenged to collaborate on the creation of an epic event, in the legendary Michigan Building, an abandoned theatre in Detroit. The artists were tasked to do this without a script, or a storyline, and within 48 hours, bringing the town’s spirited communities together. Shot in documentary style, the result is an unforgettable and beautifully orchestrated experience, transforming the derelict building into a vibrant, beautiful space - with exclusively composed music, epic projection mapping and a flame-thrower-organ.
Agency: Brave / UNIT9
Product: el Jimador Tequila
ECD Bo Hellberg
Director: Martin Stirling
ART DIRECTOR: Thom Genower
COPYWRITER: Rob Butcher
PROJECT LEAD: Peter Booker
CRAFTED BY: UNIT9
CREATIVE PRODUCER: Michelle Craig
EP: Richard Moore
DOP: Tom Elliott
EDITORS: Alex Burt/Cole Paviour
GRADE BY Smoke & Mirrors
COLOURIST: Dan Moran