Electrolux encourages healthy eating with new campaign from F/Nazca Saatchi & Saatchi Introduced to consumers as the 1st refrigerator in Brazil focused on healthy eating, F/Nazca Saatchi & Saatchi have come up with a campaign for the DT52X which welcomes more balanced eating habits.In this production, which airs today on pay TV, meals are blown apart in slow motion, showing that unhealthy habits can be changed with the help of the new Electrolux refrigerator. Check here to view the commercial that poetically puts an end to burgers, sodas, and fattening desserts.
The product differentiators, such as the applications Vida Saudável (Healthy Living) and Livro de Receitas (Cookbook) explain that healthy habits are welcome and can make a difference in the daily lives of consumers.
Media: TV
Category: Home electronics
Client: Electrolux
Agency: F/Nazca Saatchi & Saatchi, Sao Paulo
Country: Brazil
Director: Márcio Leitão
Executive Creative Director: Fabio Fernandes | Eduardo Lima
Creative Director: Pedro Prado | Rodrigo Castellari
Copywriter: Leandro Dolfini
Art Director: Rodrigo Cotellessa
Producer: Murillo Baskerville
Production company: Squarehead
Executive Producer: Adriano Costa | Regiani Pettinelli
Sound Studio: Tesis
Sound Design: Henrique Racz | Silvio Piesco
DoP: Pepe Mendes
Client Team Director: Sandra Montes | Juliane Mussarelli | Rita Moraes
Planner: José Porto | Guilherme Pasculli | Caio Felipe
Agency Producer: Victor Alloza | Renato Chabuh | Gisele Campos | Maira Massullo | Rafael Paes
Editor: Márcio Leitão
Production Designer: Martino Piccinini
Account team: Marcello Penna | Marco Piza | Gisela Assumpção | Gabriela Marques | Julianna Carvalho